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Main Category

Subcategory

Description

Audio Communications

Podcast

A digital audio file made available on the internet for downloading to a computer or mobile device. Audio typically is available as a series, with new installments received by subscribers automatically. Please provide 1 to 3 examples.

 

Commercial/Public Service Announcement (PSA) up to 60 seconds

A single audio PSA up to 60 seconds long

 

Other Audio

Other audio production (for example: hold message, audio tour, soundtrack, music/song, audio not covered by other subcategory).

Digital

Electronic Publication

Digital presentation, report, blog or other type of electronic communication specifically designed for online distribution.

 

E-Newsletter

Electronic newsletter distributed to an internal or external audience using a third-party email marketing platform like MailChimp, Constant Contact, etc

 

Social Media Campaign (Paid)

Paid advertising campaign on selected social media platform(s) that includes the goal, duration, budget, target audience, creative and performance analytics.

 

Social Media Outreach (Nonpaid)

Social media post(s) for outreach on selected platform(s), including the message, creative content and organic performance analytics.

 

Website

Collection of related web pages designed for a particular organization, service, program or event.

Educational/Promotional

K-12 Educational Program

Program designed to educate, inform or persuade K-12 students on a topic orseries of topics. Program elements may include video, audio, and web-based or printed elements

 

Educational or Promotional Campaign (greater than $100,000)

Campaign more than $100k that educates the public or promotes a program, service, brand, event or other government-related activity. Include samples of all materials created for the campaign.

 

Educational or Promotional Campaign (less than $100,000)

Campaign less than $100k that educates the public or promotes a program, service, brand, event or other government-related activity. Include samples of all materials created for the campaign.

Event

Community Engagement Forum

Public forum held online or in person to inform and create a dialogue with stakeholders around an initiative, plan or policy. Include community engagement plan, promotional materials, and documentation of the forum.

 

Special Event or Conference

Special event, open house, news or professional conference that raises the profile of a government agency, program, orservice. Include materials used to promote and support the event.

Graphic

Graphic Arts

Logo, design, symbol, branding package or other graphic design product, created or revised. Include former example(s) if redesigned.

 

Infographic

A visual representation of complex information, data or knowledge, also known as data visualization or information design (for internal or external audiences).
  Display Documentation of bulletin board, event booth, signage, wall graphics or other display that conveys information.

Internal

Internal Communications

Comprehensive campaign with supporting materials that present information to an organization’s internal audience, such as webinar, training series or other branded content.
 

Crisis Communications Plan

A new or updated communications plan that serves as the blueprint for your crisis response.

Other

Grassroots Marketing Campaign

Limited funding, "shoestring budget" marketing campaign that demonstrates a creative use of resources and includes evaluation methods for reaching target audience and achieving goals

 

Multicultural Communications Program

A program or event designed to advance an understanding of multicultural issues in communities and encourage collaboration and dialogue between diverse backgrounds.

Photography

Photography Portfolio

A collection of 3 to 5 photos, shot and published within the contest year, by one or more photographers from the same organization.

Publications

Brochure

Brochure released in print and/or digital format.

 

Calendar

Internal or external calendar in print and/or digital format.

 

Magazine

Magazine containing articles, features, photos, graphics, and other information distributed in print and/or digital format.
  Newsletter

Newsletter, distributed to an internal or external audience, in print and/or digital format. (This excludes enewsletters that use a third-party email marketing platform; refer to Digital category for e-newsletters.)

Public Affairs and Outreach

News Release

News release written in a factual style, intended to raise the profile or media coverage of an event, program, service or other government-related information.

 

Public Affairs Outreach Campaign

A public outreach campaign that includes a combination of communication channels(audio, video, print, social media).

Reports

Technical or Statistical Report

Single publication to provide government, consumer or other audience with technical or statistical information about a government product, service or research. Entry should not be an annual report.

 

Annual Report

Single publication to communicate year-long activities of a government agency.

Video

Public Service Announcement (PSA) Short Video (length up to 3 minutes)

A single video PSA up to 3 minutes long.

 

Promotional/Informational Video (length greater than 3 minutes)

Video longer than 3 minutes that provides information or promotes a project, program or finding.

 

Educational/Instructional Video

A video or group of videos where the intent is to directly build knowledge by instruction—for example, how to fill out a government form.

 

News Video

News of, or relating strictly to, current events, incidents and activities impacting citizens, the normal flow of government or daily life.

Written

Single Written Piece

A single written product published during the competition year for which the submitter is the primary writer.
  Writing Portfolio

A collection of 2 to 4 written products that are interrelated or showcase the skills of one or more writers in the same organization