Stratacomm
Travis Austin
Senior Vice President
Stratacomm
Washington
District of Columbia
Public Service Announcement (PSA)
Tsunami
National Highway Traffic Safety Administration
NHTSA
Eddie Prentiss - Executive Creative Director
Megan Corson - Senior Art Director
Anna Albert - Vice President
The Drive Sober or Get Pulled Over campaign seeks to reduce the number of drunk driving incidents on the road nationwide using a high-visibility enforcement (HVE) strategy. In 2020, we worked with NHTSA to develop updated creative to refresh the message delivery for this long-running safety campaign.
The campaign and this creative execution was designed to resonate with Men age 21-34
Approaching 6.4M YouTube views and counting, Tsunami has been a strong extension of the Drive Sober or Get Pulled Over campaign delivering a clear message to would-be impaired drivers about the dangers and consequences of drunk driving.
Production of the spot, including a shoot in downtown Los Angeles, was completed over the summer of 2020 in the midst of the COVID-19 pandemic. Navigating the uncertainty of the pandemic and constraints imposed on production—including coordination of a bi-coastal team to participate in the shoot itself—was a feat of logistics and planning. Remote management of the post-production editing and CGI development overcame the hurdles of the pandemic to deliver a WOW spot for the campaign.
Overcoming the challenges of a global pandemic to orchestrate a bi-coastal remote production featuring drone shots and a skyscraper-sized wave of consequences crashing down to deliver a high-impact message about Drunk Driving? That's Tsunami.
https://www.youtube.com/watch?v=9X4Y5eJB3rY