NAGC Blue Pencil and Gold Screen Awards Scoring Information

Quality of Content

Language and Design was appropriate for target audience

Digital, Educational/Promotional, Event, Internal, Other, Print, Written, Reports, Public Affairs and Outreach

1-5

2

Writing is clear, concise. Grammar, spelling and punctuation were correct. Graphics and/or images are used appropriately to convey the intended messaging

Digital, Educational/Promotional, Event, Internal, Other, Print, Written, Reports, Public Affairs and Outreach

1-5

1

Audio/Video was appropriate for the target audience

Audio, Video

1-5

2

Audio/Video entry was clear and well paced

Audio, Video

1-5

1

Graphics were appropriate for the target audience

Graphics

1-5

2

Graphics were original and branding was on point

Graphics

1-5

1

The photograph or group of photographs display good composition, tell a compelling story, and elicit emotion from the viewer

Photography

1-5

2

The photo (group of photos) use light, subject matter and color or monochrome effectively,

Photography

1-5

1

Clear Purpose/objective

Purpose, goal or objective clearly defined the intended purpose of entry.

All

1-5

2

The purpose, goal or objective included helpful qualitative or quantitative information.

All

1-5

1

Clear Intended Audience

Entry defines and/or describes the specific target audience.

All

1-5

2

Audience demographics were included and clear

All

1-5

1

Implementation Strategy & Budget

There was a clear communications, implementation and/or promotional plan.

All

1-5

2

Budget information was included as part of the implementation strategy.

All

1-2

1

Please rate the quality of the plan.

All

1-5

1

Outcomes/effectiveness/ ROI & Documentation

The outcomes/effectiveness/ ROI of the entry is clearly stated

All

1-5

2

The entry results were aligned with its purpose, goal and/or objective

All

1-5

1

The entry includes documentation for ROI/effectiveness

All

1-5

1

Creativity

Creativity should be judged as both artistic creativity and as a creative use of resources, budget and/or a creative implementation strategy.

Overall artistic expression

All

1-5

2

Creative use of resources, budget and strategy

All

1-5

1

Wow Factor

Qualities, strategy or features make this entry extremely impressive.

All

1-3

1